Check your Google Ads account before increasing the budget
A practical Google Sheets audit tool + visual PDF manual for business owners and marketers who want to understand how their campaigns are set up and where to start making improvements.
What you get
Google Sheets Audit Tool
Answer simple questions in the interactive audit table and get an automatic diagnosis.
- Critical issues
- Growth areas
- OK checks
- 7-day action plan
- Recommended next steps
Visual PDF Manual
A step-by-step guide that explains where to find each setting in Google Ads, what each check means, what is OK, what can be risky, and what to fix first.
5 AI Prompts
Use these prompts in ChatGPT or another AI to review your answers, analyze search terms, check your landing page offer, and build an action plan.
This kit is for you if
What this audit checks
Campaign setup
Location targeting, search networks, keyword match types and bidding strategy.
Traffic quality
Search terms, negative keywords, Performance Max placements and informational intent.
Ads and landing page
Whether your ad promise matches the first screen of the page.
Conversions and tracking
Whether Google Ads counts real leads, purchases or calls - not weak actions.
Budget reality check
Which campaigns spend money, whether they produce results, and what to review before scaling.
A click that does not convert is a cost, not a result
Before increasing the budget, it helps to understand how the account is set up and what the traffic looks like.
Without a clear setup, money goes toward guessing what works
At your expense
This kit gives you a structured way to go through the main areas.
- Which campaigns spend the most
- Whether traffic is relevant
- Whether conversions are tracked correctly
- Whether the landing page supports the ad promise
- Whether your lead cost makes business sense
How it works
Open the Google Sheet
Make your own copy of the audit tool.
Fill in the blue cells
Choose answers from dropdown lists. No manual calculations needed.
Read your audit result
The result page shows Critical issues, Growth Areas and OK checks.
Use the PDF manual
Open the manual if you are not sure where to find a setting or how to judge a result.
Fix the biggest issues first
Start with Critical issues before increasing your Google Ads budget.
5 AI prompts included
Use the included prompts to get additional help from any AI chat - ChatGPT, Claude, or others.
- Review your audit answers
- Analyze search terms
- Improve your landing page message
- Check your ad offer
- Turn your audit result into an action plan
A quick note before you start
This audit helps you identify common setup issues and areas to review inside Google Ads. It does not replace a full professional account audit. Final decisions still depend on your niche, margins, lead quality, sales process, website offer, competition and account history. Sometimes the problem is not only in Google Ads - a campaign can be technically set up well, but the website offer or sales follow-up may be weak. This kit helps you see where to look first.
FAQ
Is this a personal audit from you?
No. This is a self-audit kit. You go through the checklist yourself using the Google Sheet and PDF manual.
Do I need to give you access to my Google Ads account?
No. You do not need to share account access. You only need your own Google Ads account to complete the checks.
Do I need to be a Google Ads specialist?
No. The kit is built for business owners and marketers. The manual explains where to find each setting and how to choose an answer.
How long does it take?
Most people complete the audit in 30-60 minutes.
Can this fix my campaigns automatically?
No. The kit helps you find problems and understand what to check first. You still need to make changes manually or ask a specialist to help.
Is this useful if I work with an agency or freelancer?
Yes. It can help you ask better questions and understand whether the account has obvious weak points before increasing the budget.
Review your Google Ads account before increasing the budget
Campaign setup, traffic quality, tracking, landing pages, budget allocation - in one structured tool.
Introductory price for early buyers
About me
I’m Olga. I’m a digital marketer and Google Ads and Meta Ads specialist with over 13 years of experience, including 8+ years specialising in Google Ads.
I started my career in digital agencies, where I worked my way up to Head of PPC, and later moved to the client side as an in-house marketer. This experience taught me to look at marketing from a business perspective: I care about your sales, not just clicks.
Industries I work with:
- Construction & Real Estate, including property developers
- Manufacturing
- IT
- Services
- Healthcare
- E-commerce
Advertising is only the first step - it gets just 2-3 seconds of a person’s attention. The decision to buy is made on the website, and every detail matters.
That’s why I look at each project as a whole:
- I analyse website usability and help develop clear, specific messaging instead of generic, template-based phrases.
- I work on page structure and make it easier for users to take the next step and make an enquiry or place an order.
- I help with sales team scripts if I see that leads are being lost at this stage of the customer journey.